Our provisional agenda can be found below and may change so please check back frequently.
Full details of sessions, fireside chats and presentations will be released nearer the event.
*It’s essential your flight arrives in to Samui to catch our private Catamaran by 10.30am at the latest – Please see FAQs for suggested flights from Bangkok.
Your networking starts here with welcome drinks and great conversation!
The digital economy in Southeast Asia has entered what Google has termed Southeast Asia’s digital decade.
The total digital economy for the region has already surpassed $200B and some projection put it at $1T by the end of the decade. This keynote will delve into those numbers to uncover the facts behind them and the driving forces behind the extremely high growth of the region.
Every region differs in terms of their affiliate ecosystem. Whether it is in terms of the networks, the
publishers, the overall terms or the brands, every region is unique. In this session, we dive into the anatomy of the Southeast Asian ecosystem. What are the key learnings, what has to be taken into account and how do you make this ecosystem work for you to maximize growth?
Meet the key publishers of Southeast Asia that you need to partner with to succeed. Get familiar with their
operations, learn how they work and get key insights into how you can best partner with them for mutual success.
Succeeding in the markets of Southeast Asia requires some adjustments. But at the same time, many of the well-known formulas still apply, sometimes just with a small tweak. In this session, you will hear examples of exactly how this is achieved.
Southeast Asia is leading the world in Social Media usage. Combine that with a strong celebrity culture, that makes the region fertile ground for influencers. Learn about who they are, what platforms they use, how to find them and most importantly, how they work across the region.
Market places are currently constituting at least 50% of Southeast Asian ecommerce. They provide instant access to a huge audience but at the cost of controlling the experience, the sale and the data. How should you best take advantage of their reach without training your customers to shop elsewhere? We look at that and how to best optimize your marketplace strategy for maximum effect.
Affiliate marketing is a very well-established channel in the US and UK, contributing about 20% of total ecommerce revenue. But how did it get so influential and how did it help ecommerce evolve to this point? This keynote will cover the main learning points of the US and UK and the main lessons for Southeast Asia to take full advantage of the most ROI friendly channel available.
The region is in high growth mode, the digital economy is booking and the publisher landscape is in place. So what are the concrete next steps to enter and grow your business in Southeast Asia? Our panel will take you through the roadmap.